BOBBI J
Brand identity and e-commerce experience for a high-end jewelry line created by a San Francisco artisan.

Founded in 2013, Bobbi J is an independent jewelry brand known for its refined, handcrafted pieces. In 2023, I redesigned the company’s logo and developed a sophisticated visual identity that reflects the quality and character of the collection. The branding was extended across the e-commerce website and marketing collateral, creating a cohesive presence for online sales and trade-show presentations. The identity has become an established part of the brand as it continues to reach customers through its online store and curated industry events.







