Josue Bonilla, Pixel Sensei

PortfolioCreative Direction · 3D · Design

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Intro

02 Work/
Josue Bonilla, Pixel Sensei

Project 01/05

A PIECE OFTHE CITY

Discipline
Identity /Apparel /Retail
Client
A Piece of the City
Year
2015–Present
Role
Co-OwnerCreative DirectorArt Director

Creative direction, brand identity, apparel graphics, and marketing for a San Francisco souvenir and novelty shop.

A Piece of the City — identity, apparel, retail work by Josue Bonilla (Pixel Sensei), image 1

I’ve been part of A Piece of the City since it opened in 2010, and co-owner since 2015. As Creative and Art Director, I am responsible for the brand’s complete visual presence, including identity, apparel artwork, social media campaigns, retail signage, and printed collateral. In 2023, we refreshed the branding and introduced a new generation of artwork, creating a more cohesive and contemporary identity while preserving the shop’s playful connection to San Francisco.

Credits Creative Direction and Design by Pixel Sensei / Josue Bonilla

A Piece of the City — Brand identity and retail applications
Brand identity and retail applications
A Piece of the City — Printed collateral
Printed collateral
A Piece of the City — San Francisco apparel collection
San Francisco apparel collection
A Piece of the City — E-commerce website
E-commerce website
A Piece of the City — identity, apparel, retail work by Josue Bonilla (Pixel Sensei), image 6
A Piece of the City — identity, apparel, retail work by Josue Bonilla (Pixel Sensei), image 7
A Piece of the City — identity, apparel, retail work by Josue Bonilla (Pixel Sensei), image 8